Research and Development
01. Research and Development
Our Research and Development Department is dedicated to continually searching for and developing the latest beauty and cosmetic technologies. This department serves as the driving force behind our innovation, consistently pushing the boundaries of beauty product Formulas and technological advancements.
Led by Dr. Riad AL Khoury, our R&D Department pioneers beauty and cosmetics technologies, offering top-tier haircare, body care, and face care products. We’re committed to global standards and eco-friendly practices. With a dedicated team of experts, we relentlessly innovate and strive for excellence, pushing the boundaries of beauty and cosmetics to deliver cutting-edge solutions for our customers.
Our passion for beauty is matched only by our dedication to environmental sustainability, empowering individuals to express their unique beauty with confidence and style.
Within this department, we proudly work with a vast array of formulas, totaling over 3500. These formulas are the result of extensive research, innovation, and a dedication to meeting the diverse needs of our valued customers.
Among these 3500 formulations, a significant portion is dedicated to hair care products. We have meticulously developed 2500 unique formulations tailored to enhance the health and beauty of your hair. Whether it’s vibrant hair dyes, rejuvenating treatments, or expertly crafted styling products, our hair care formulations adhere to the highest standards of quality and safety.
Additionally, our R&D Department caters to the realm of face and body care cosmetics with 1000 specialized formulations. These formulations encompass a wide range of products, including effective face and body products by using premieum active ingredients, Each of these formulations adheres to international standards for safety and efficacy, ensuring that they provide the utmost care for your skin.